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TikTok Ads Manager - Promote Your Business on TikTok

TikTok Ads Manager - Promote Your Business on TikTok. If you're looking for a way to reach new customers, grow your brand awareness, and boost your sales, you might want to consider advertising on TikTok. TikTok is one of the most popular social media platforms in the world, with over 1 billion monthly active users. TikTok users are highly engaged, spending an average of 52 minutes per day on the app. TikTok also has a diverse and global audience, with users from over 150 countries and regions.
TikTok Ads Manager - Promote Your Business on TikTok
But how do you advertise on TikTok? That's where TikTok Ads Manager comes in. TikTok Ads Manager is the self-service platform that allows you to create, manage, and optimize your TikTok ad campaigns. In this article, we'll show you how to use TikTok Ads Manager to promote your business on TikTok.

Step 1: Create a TikTok Ads account

To get started with TikTok Ads Manager, you'll need to create a TikTok Ads account. You can do this by visiting https://ads.tiktok.com and clicking on "Create an Ad". You'll need to provide some basic information about your business, such as your name, email, phone number, industry, and country. You'll also need to choose a currency and a time zone for your account.

Step 2: Set up your billing method

Before you can launch your first ad campaign, you'll need to set up your billing method. You can choose between two options: prepay or postpay. Prepay means that you'll need to add funds to your account before running your ads. Postpay means that you'll be charged after your ads run, based on the actual performance of your campaign. You can add or change your billing method at any time in the "Billing Center" section of your account.

Step 3: Create a campaign

Once you have your account and billing method ready, you can create your first campaign. A campaign is the highest level of organization in TikTok Ads Manager, and it defines your overall advertising goal. You can choose from five campaign objectives: traffic, app install, video view, conversions, or reach. Depending on your objective, you'll be able to optimize your campaign for different metrics, such as clicks, installs, views, actions, or impressions.

To create a campaign, click on the "Campaign" tab in the left menu and then click on the "Create" button. You'll need to give your campaign a name and select an objective. You'll also need to set a budget for your campaign, either daily or lifetime. You can also choose to schedule your campaign for a specific date range or run it continuously.

Step 4: Create an ad group


After creating a campaign, you'll need to create an ad group. An ad group is a sub-level of organization in TikTok Ads Manager, and it defines your target audience, placement, bid strategy, and delivery settings. You can create multiple ad groups within a campaign to test different combinations of these variables.

To create an ad group, click on the "Ad Group" tab under your campaign and then click on the "Create" button. You'll need to give your ad group a name and select a placement. You can choose to run your ads on TikTok only or across the entire TikTok For Business network, which includes other apps such as Vigo Video, Helo, BuzzVideo, News Republic, and more.

Next, you'll need to define your target audience. You can use various criteria to narrow down your audience, such as age, gender, location, language, interests, behaviors, device type, operating system, and more. You can also use custom audiences or lookalike audiences to target people who have interacted with your business before or who are similar to them.

After that, you'll need to set your bid strategy and budget for your ad group. You can choose between three bid strategies: cost per mille (CPM), cost per click (CPC), or cost per action (CPA). Depending on your bid strategy, you'll pay for each thousand impressions, each click, or each action that your ads generate. You'll also need to set a maximum bid amount for each strategy. Additionally,

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